This Privacy Policy and Cookie Consent (“Policy”) describes how Markograph.Inc (“we,” “us,” or “our”), a software-as-a-service (SaaS) company based in Canada, collects, uses, and discloses personal information and utilizes cookies in connection with our retention marketing data analytics solutions and marketing services. We are committed to protecting the privacy and confidentiality of the personal information entrusted to us. This Policy outlines our practices to ensure compliance with applicable privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA) in Canada.
- Collection of Personal Information
We may collect personal information from individuals who use our retention marketing data analytics solutions and marketing services. The types of personal information we collect may include:
- Contact information (such as name, email address, phone number, and company name).
- Account registration details and login credentials.
- Analytics and usage data related to the use of our services.
- Communication preferences and interactions with our support team.
- Marketing preferences and information related to marketing campaigns.
We collect personal information through various means, including when individuals visit our website, interact with our services, provide information directly to us, or when we receive information from our clients or partners. We may also collect personal information from third-party sources, provided that these sources have obtained the necessary consents and authorizations.
- Use of Personal Information
We may use personal information for the following purposes:
- Providing our retention marketing data analytics solutions and marketing services.
- Managing and maintaining user accounts.
- Responding to inquiries, providing customer support, and communicating with users.
- Analyzing and aggregating data to generate insights and reports for marketing purposes.
- Conducting research, product development, and improving our services.
- Enforcing our terms of service and protecting the rights, safety, and security of our users and our services.
- Complying with legal obligations and regulatory requirements.
- Disclosure of Personal Information
We may disclose personal information to the following third parties, solely for the purposes described in this Policy:
- Service providers and business partners who assist us in delivering our services, including hosting providers, data analytics providers, and marketing platforms.
- Clients or partners who have engaged us to provide marketing services.
- Law enforcement authorities, regulatory bodies, or other authorized third parties, as required or permitted by applicable law.
- Acquirers or potential acquirers, in the event of a merger, acquisition, or sale of our company or assets.
We do not sell personal information to third parties, and we take appropriate contractual and technical measures to ensure that our service providers protect personal information in accordance with applicable laws and industry standards.
- Security and Retention of Personal Information
We implement reasonable physical, technical, and organizational measures to protect personal information against unauthorized access, loss, or theft. However, no method of transmission or storage is entirely secure, and we cannot guarantee absolute security.
We retain personal information for as long as necessary to fulfill the purposes outlined in this Policy, unless a longer retention period is required or permitted by law.
- Cookies and Similar Technologies
We use cookies and similar technologies on our website to enhance user experience, analyze trends, and personalize content. By using our website, you consent to the use of cookies in accordance with this Policy.
Cookies are small text files that are stored on your device when you visit our website. We use cookies for various purposes, including:
- Authentication: To identify and authenticate users for secure access to our services.
- Preferences: To remember user preferences and settings.
- Analytics: To collect information about website usage and performance, such as the number of visitors and pages viewed.
- Marketing: To deliver relevant advertisements and track the effectiveness of marketing campaigns.
You may control cookies through your browser settings and other tools. However, please note that disabling cookies may affect the functionality and user experience of our website.
- Cross-Border Data Transfers
Personal information may be transferred to and processed in jurisdictions outside of Canada, including in the United States, where our service providers may be located. When personal information is transferred to such jurisdictions, we ensure appropriate safeguards are in place to protect the information, as required by applicable laws.
- Access, Correction, and Opt-Out Choices
Individuals have the right to access, correct, or update their personal information collected by us. They may also opt out of receiving promotional communications from us by following the instructions provided in such communications. To exercise these rights or for any privacy-related inquiries, individuals may contact us using the contact information provided at the end of this Policy.
- Changes to this Policy
We may update this Policy from time to time to reflect changes in our practices or legal requirements. We encourage individuals to review this Policy periodically for any updates. The effective date of the latest version of this Policy will be indicated at the top of the policy.]
Please note that due to evolving privacy laws and regulations, our privacy practices may be subject to change. It is your responsibility to review this Policy periodically to stay informed about our current practices and any updates.