How can Markograph Product Performance Analytics Help?
Product performance analytics streamlines product category optimization, including hierarchies and pricing, using transactional data. It replaces time-consuming qualitative assessments with precise insights, addressing issues like product assortment, sales channels, price sensitivity, and customer segment behavior. Markograph’s adaptable product analytics integrates seamlessly with your existing infrastructure, yielding immediate results and supporting the creation of a robust, long-term sales strategy.
Product Performance
This feature empowers a comprehensive product performance review with customizable KPI selection. You can choose various variables for distinct reports:
- Geographical regions
- Product categories
- Brands
- Sales channels
For instance, prioritize sales analysis by examining a product’s performance across all brands, regions, and categories. Alternatively, select customer data for in-depth reports on specific product purchases. Markograph offers flexible insights tailored to your needs.
Market Basket Analysis
Market basket analysis is a potent marketing tool that scrutinizes the connections between items in each customer’s cart. Understanding customer needs enhances satisfaction and sales. Benefits include:
- Spotting popular products
- Efficient inventory management
- Recognizing buying behavior patterns in product categories
- Effective product bundling and sales strategies
This analysis not only boosts sales but also enhances the overall shopping experience for customers
